WPP Atticus Awards are awards to "honour original thinking in communications services and are open exclusively to professionals working in WPP companies". Bottom line is that it's fresh marketing reads. Here is the list with links to full text articles.
Grand Prix
The Brand in the Boardroom: Making the Case for Investment in Brand
(from the Branding and Identity category)
Joanna Seddon - Ogilvy RED, New York
Advertising
Highly Commended
Moore’s Law and the Erosion of Brand Loyalty
Matthew Godfrey - Y&R, Singapore
Merit
Measuring Long-Term Ad Effects: A Meaningfully Different Approach
Daren Poole - Millward Brown, Sydney
Dare to be Different
Alex Hernandez-Brun with Dorothy Fitch - Millward Brown, Norwalk CT
Branding And Identity
Winner
The Brand in the Boardroom: Making the Case for Investment in Brand
Joanna Seddon - Ogilvy RED, New York
Merit
The Brand: The Machine That Makes the Difference
Andrew Curry and Andrew Stubbings - The Futures Company, London
Brazil Leads in BRIC’s Brands
Jerry Clode - Added Value, Hampton Wick
Consumer Insights
Winner
The Waning Hold of Consumer Control. The Pivot to Passive. And the Burgeoning Opportunities for Breakout Marketing Innovation
J. Walker Smith - The Futures Company, London
Highly Commended
The 95%. Thinking About How the Rest of the World Thinks
Ben Sadler and Jeffrey Foster - Wunderman, Seattle
Merit
Reframing Brand Value in the New Marketplace
Jeffrey L. Bowman and David Burgos - Ogilvy & Mather, New York; Millward Brown, Lisle
Raging Against the Machine
Marian Berelowitz - JWT, New York
Digital Communications
Highly Commended
Sign of the Times – The Changing Face of Digital Editorial
Paul Witherden - VML, London
This Year, Next Year, Interaction 2014
Rob Norman - GroupM, New York
Media and Communications Planning
Winner
The Digital Kool-Aid Acid Test
Norm Johnston - Mindshare, London
Highly Commended
Why Real-Time is Not the Be All and End All
Caspar Schlickum - Xaxis, London
Merit
On the Path to Enlightenment
Bernd Hoffmann, Sven Wollner and Matthias Hoppner - MediaCom, Dusseldorf
I Know What You Will Do Next Summer
Team Insights - Maxus Global, Mumbai
Digital & Media Predictions 2014
Duncan Southgate, Jorge Bueso, Monique Leech, Connor O’Mahony, Anne Czernek, Rob Valsler, Jarrod Payne, Adriana Sousa, Bill Pink, Rakesh Kumar, Peking Tan, Catie Williams and James Galpin - Millward Brown, Frankfurt, San Pedro Sula, Rivonia, Boston, New York, Singapore, Sao Paulo, Beijing and Shanghai
Public Relations and Public Affairs
Winner
Brain. Behavior. Story. Why Public Relations Needs to Return to its Scientific Roots
Christopher Graves - Ogilvy Public Relations, Washington DC
Merit
Authentic Brands: From Transparency to Full Disclosure
Louise Fernley with Geoff Beattie - Cohn & Wolfe, London
New Moment Magazine – The Art of Storytelling
Svetlana Ćopić, Slaviša Savić and Žarko Sakan - New Moment New Idea Company Y&R, Belgrade
Research In Practice
Highly Commended
Who Said Research is Boring?
Sandeep Dutta - TNS, Gurgaon
Merit
The Athena Doctrine
John Gerzema - BAV Consulting, New York
Honesty Detection in Online Surveys
Mitchell Eggers with Eli Drake and Chris Stevens - Lightspeed Research, Bellevue and London; GMI Inc, Bellevue
Strategy
Winner
Confessions of an Adaptive Marketer
Norm Johnston - Mindshare, London
Highly Commended
Hungry for Familiar Foods: Packaging Local Food Ideas Offers MNCs in India the Opportunity to Unlock New Sources of Revenue and Reach New Audiences
Sonya Misquitta with Dheeraj Sinha - Grey Worldwide, Mumbai
Merit
New Tier, or New Category?
Shekhar Deshpande and Kyle Lusk - JWT London, Atlanta
A Better Blend of Business? How Impact Investing is Revolutionising the Corporate Landscape
Joseph E. Morgan - Wunderman, London
Corporate
Winner
The Future of Content [pdf]
Mindshare, London
Highly Commended
Your Health, Yourself
Ogilvy CommonHealth, London
Grand Prix
The Brand in the Boardroom: Making the Case for Investment in Brand
(from the Branding and Identity category)
Joanna Seddon - Ogilvy RED, New York
Advertising
Highly Commended
Moore’s Law and the Erosion of Brand Loyalty
Matthew Godfrey - Y&R, Singapore
Merit
Measuring Long-Term Ad Effects: A Meaningfully Different Approach
Daren Poole - Millward Brown, Sydney
Dare to be Different
Alex Hernandez-Brun with Dorothy Fitch - Millward Brown, Norwalk CT
Branding And Identity
Winner
The Brand in the Boardroom: Making the Case for Investment in Brand
Joanna Seddon - Ogilvy RED, New York
Merit
The Brand: The Machine That Makes the Difference
Andrew Curry and Andrew Stubbings - The Futures Company, London
Brazil Leads in BRIC’s Brands
Jerry Clode - Added Value, Hampton Wick
Consumer Insights
Winner
The Waning Hold of Consumer Control. The Pivot to Passive. And the Burgeoning Opportunities for Breakout Marketing Innovation
J. Walker Smith - The Futures Company, London
Highly Commended
The 95%. Thinking About How the Rest of the World Thinks
Ben Sadler and Jeffrey Foster - Wunderman, Seattle
Merit
Reframing Brand Value in the New Marketplace
Jeffrey L. Bowman and David Burgos - Ogilvy & Mather, New York; Millward Brown, Lisle
Raging Against the Machine
Marian Berelowitz - JWT, New York
Digital Communications
Highly Commended
Sign of the Times – The Changing Face of Digital Editorial
Paul Witherden - VML, London
This Year, Next Year, Interaction 2014
Rob Norman - GroupM, New York
Media and Communications Planning
Winner
The Digital Kool-Aid Acid Test
Norm Johnston - Mindshare, London
Highly Commended
Why Real-Time is Not the Be All and End All
Caspar Schlickum - Xaxis, London
Merit
On the Path to Enlightenment
Bernd Hoffmann, Sven Wollner and Matthias Hoppner - MediaCom, Dusseldorf
I Know What You Will Do Next Summer
Team Insights - Maxus Global, Mumbai
Digital & Media Predictions 2014
Duncan Southgate, Jorge Bueso, Monique Leech, Connor O’Mahony, Anne Czernek, Rob Valsler, Jarrod Payne, Adriana Sousa, Bill Pink, Rakesh Kumar, Peking Tan, Catie Williams and James Galpin - Millward Brown, Frankfurt, San Pedro Sula, Rivonia, Boston, New York, Singapore, Sao Paulo, Beijing and Shanghai
Public Relations and Public Affairs
Winner
Brain. Behavior. Story. Why Public Relations Needs to Return to its Scientific Roots
Christopher Graves - Ogilvy Public Relations, Washington DC
Merit
Authentic Brands: From Transparency to Full Disclosure
Louise Fernley with Geoff Beattie - Cohn & Wolfe, London
New Moment Magazine – The Art of Storytelling
Svetlana Ćopić, Slaviša Savić and Žarko Sakan - New Moment New Idea Company Y&R, Belgrade
Research In Practice
Highly Commended
Who Said Research is Boring?
Sandeep Dutta - TNS, Gurgaon
Merit
The Athena Doctrine
John Gerzema - BAV Consulting, New York
Honesty Detection in Online Surveys
Mitchell Eggers with Eli Drake and Chris Stevens - Lightspeed Research, Bellevue and London; GMI Inc, Bellevue
Strategy
Winner
Confessions of an Adaptive Marketer
Norm Johnston - Mindshare, London
Highly Commended
Hungry for Familiar Foods: Packaging Local Food Ideas Offers MNCs in India the Opportunity to Unlock New Sources of Revenue and Reach New Audiences
Sonya Misquitta with Dheeraj Sinha - Grey Worldwide, Mumbai
Merit
New Tier, or New Category?
Shekhar Deshpande and Kyle Lusk - JWT London, Atlanta
A Better Blend of Business? How Impact Investing is Revolutionising the Corporate Landscape
Joseph E. Morgan - Wunderman, London
Corporate
Winner
The Future of Content [pdf]
Mindshare, London
Highly Commended
Your Health, Yourself
Ogilvy CommonHealth, London
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